In 2023, advancements in AI-driven content and multiple Google updates significantly elevated the landscape of SEO and content marketing, leading to enhanced quality in search engine results pages (SERPs).

If you wish to adapt to the rapidly evolving digital landscape, the only option is to pace ahead with the top search engine optimization trends. It will help you attract more traffic, enhancing the conversion rate.

Beamcorps is all geared toward giving you some robust SEO strategies in 2024 that will take your business to the next level. In this blog, we will discuss a few of them in detail. So, let’s begin.

SEO Strategy 2024: Which Ones To Follow?

Amidst a wide range of SEO strategies that you’ve come across, the decision to choose the best ones for your business is a daunting task. Why not, we make it easier for you.

1. EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Insights originating from thought leaders that are authentic and original contribute to bolstering your brand's reputation and credibility, crucial elements in Google's evaluation of content quality.

According to the top leaders in the world, every brand can position itself as a leader. The primary aim must be to improve their websites' experience, expertise, authoritativeness, and trustworthiness.

You can do this in the following ways:
• Leverage the expertise of internal platform specialists within your company, urging them to contribute content to your blog.
• Forge partnerships with industry authorities to augment the credibility of your content.
• Consistently release content demonstrating your deep expertise and experience in specific subjects.
• Utilize webinars, podcasts, and social media platforms to interact with your audience, fostering trust.
• Generate and disseminate original research, studies, and data-driven insights that cannot be replicated by AI.
• Prioritize quality over quantity to establish a reputation as a reliable industry source.

2. Voice Search

Voice search is a technology that enables users to perform searches on the internet by speaking commands into a device rather than typing them. It utilizes speech recognition technology to understand and interpret spoken queries, providing users with relevant search results.

This technology has become increasingly popular with the widespread adoption of virtual assistants like Siri, Google Assistant, and Alexa, as well as the integration of voice search capabilities into various devices such as smartphones, smart speakers, and even cars.

3. User Experience Design

User Experience Design (UXD) focuses on creating meaningful and seamless interactions between users and digital services. It involves understanding user needs, behaviors, and preferences to design intuitive interfaces that enhance usability and satisfaction.

By prioritizing usability, accessibility, and overall user satisfaction, UXD aims to optimize the entire user journey, from initial engagement to task completion. Through thoughtful design decisions and iterative improvements, UXD plays a pivotal role in crafting engaging and delightful experiences that resonate with users and drive business success.

4. Google My Business

Google My Business is a powerful tool that allows businesses to manage their online presence across Google's various platforms, including Search and Maps. By claiming and optimizing your Google My Business listing, it is possible to provide essential information such as your address, phone number, hours of operation, and website link to potential customers.

You can even engage with customer reviews, post updates, and showcase photos to enhance your visibility and credibility in local search results. Overall, Google My Business is an indispensable asset for any business looking to establish and maintain a strong online presence.

5. SEO YouTube and Video Search

SEO (Search Engine Optimization) for YouTube and video search involves optimizing your video content to improve its visibility and ranking on YouTube and other search engines visibility worldwide.

We use the following strategies to optimize your videos for better search results.
• Keyword research
• Optimizing the video title
• Writing compelling descriptions
• Using appropriate tags
• Creating custom thumbnails
• Optimizing the video length and quality
• Encouraging user engagement
• Promoting the videos
• Monitoring the analytics regularly

6. Matching the search intent

Matching search intent has always held significant importance as a ranking factor, and its relevance continues to grow. Google's latest quality rating guideline emphasizes this aspect even more, highlighting the critical focus on aligning search results with user intent.

When the user gets what he is looking for, the bounce rate minimizes. Hence, Google's algorithm prioritizes those pages that match the search intent of the users.

7. Narrow Topical Relevance and Genuine Backlinks Fuel Domain Authority

Domain authority was once primarily determined by the quantity and quality of links pointing to a website. However, the landscape has evolved. Today, Google also assesses sites based on their topical relevance. Topical relevance pertains to how focused and authoritative a site's content is on a particular subject. Merely producing a large volume of content on a topic isn't sufficient. Establishing authority within a niche is crucial.

This shift doesn't diminish the importance of backlinks; they remain vital. However, the emphasis now lies on the quality of these links. It's about obtaining links from genuinely relevant and authoritative sources within your niche. Moreover, the significance of links that receive substantial user engagement cannot be overstated.

8. Local searches are richer and way more mature

Local search has evolved into a well-established aspect of SEO. In 2022, a staggering 98% of consumers discovered local businesses online, marking a notable increase from 90% in 2019.

These are way more sophisticated than any other type of searches and involve:
• Local search ads
• Schema coverage
• Review management
• Ratings

In 2024, optimizing for local search requires a blend of traditional SEO techniques and tailored local strategies. Let's explore the key areas you should prioritize.

• Make your Google My Business active
• Encourage customers to give a 5-star rating
• Be active on social media
• Implement local business schema

As we gear up for SEO in 2024, we've outlined our approach to align with emerging trends. Now, we invite your input: Which aspects of these SEO trendsSEO trends resonate with you, and which ones do you find questionable? Share your thoughts by leaving a comment below. Beamcorps is all set to guide you!