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There are numerous reasons why email marketing should be one of your top priorities, but here are the top three:

 Email is the most popular mode of communication. Did you know that at least 99% of people check their email every day? That cannot be said of any other mode of communication.

 You are the sole owner of your list. Your account (along with all of your fans and posts) on any social media platform may be suspended or deleted at any time, for any reason, and without notice. Your email list, on the other hand, is yours. Nobody can take those opportunities away from you.

 Email simply converts more effectively. People who purchase products advertised via email spend 138% more than those who do not receive email offers. Email marketing, in fact, has a ROI (return on investment) of 4400%. That is enormous! If you think social media converts better, think again: the average order value of an email is at least three times that of social media.