Influencer marketing is now a common type of online marketing. It's been a buzzword for a while now, and it's frequently mentioned in the mainstream media.

The Influencer Marketing Hub is now a well-established website with hundreds of articles explaining the complexities of influencer marketing and other forms of online marketing. The original version of this post was the site's first article. We do know that some people come here for the first time and have no idea what influencer marketing is. Some influencer marketing collaborations are less tangible than that; for example, brands may work with influencers to increase brand recognition.

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